Monday, November 23, 2009

Oddly embarrassing...

http://www.huffingtonpost.com/2009/11/22/new-aol-logo-aolcom-photo_n_367115.html

Behold, AOL's new branding:

A changing logo. Hmm. "Dynamic" or indecisive or undefined or lazy? Well yes, it would be harder to decide on just one good one than come up with a hundred OK ones.

Ooh. A puff of fuchsia smoke. A neon green scribble. Seemingly haphazard swirl of blue paint. Street art. A pretty GOLDFISH. The "love" sign. Ooh. How hip. Or cliche. They think we are dumb.
The quotes in the article about the new "Aol." letters and punctuation are cringe-worthy, because of course everyone's thinking the same thing: AOL still exists? Well, given that it does, why'd it take THIS long to rebrand (from some form of blue triangle! Yeah.)?

1 comment:

ampligenic said...

"the land of Urban Outfitters ten years ago"? hmm, I had to think about that.