Kee Wah Bakery has rolled out an elaborate, captivating ad campaign for its bridal cakes which I am forced to watch in outrage at the MTR station. It features a pretty celebrity (apparently) looking aspirational and pure, since all marriagable females are virgins. She's not-so-subtly wearing white and holding a delicate bouquet no doubt crafted by a disgruntled, punky props person in the dingy backroom. The ad's design is modern and emotional. The man who's in it for a second looks hot.
This is the tagline: "Giving girls a home, that is marriage"
Aw. Sweet. Am I the only one who finds these ads SUPER SEXIST?! Seriously? Where's the uproar? Sigh.
2 comments:
*yawn*
classic - "since all marriagable females are virgins". i wish i could watch the commercial with u la!
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